Clothes are much more than threads sewn together. They hold memories. They tell our story. Yet on average we don't wear 80% of the clothes we own. If we choose to care more, we can help change fashion's throwaway culture and add new chapters to our stories in the clothes we love.
Your clothes are special reminders of a snapshot in time. But if they lose their look and feel, they're left at the back of your wardrobe. This doesn't have to happen anymore. There are plenty of ways to care more and even more reasons to, from preserving memories to the environment.
Some of your favourite clothes feel like a second skin. They've been with you through good times and they're a relic of shared experiences. Ensure you preserve the memories they hold by caring for them in the right way. So you can continue wearing your favourite, most treasured clothes again and again. And use the same loved threads to inspire exciting new stories.
Deciding what to wear hinges on more than what your clothes look like. Studies suggest that all your senses are involved - from touch to smell. It's about how they feel when you hold them and that freshly-washed scent. So keep wanting to wear your clothes by pleasing all your senses. With a modern washer dryer you can fast-track that fresh feeling by washing and drying your clothes in one non-stop cycle.
Clothes have a huge environmental impact. But we can help if we learn to care for them properly. With the right technology, you can turn to your wardrobe rather than the store. Our best tumble dryer dries even your woollens and silks - offering a longer life for your most delicate fabrics. Make your clothes last just 9 months longer and you'll reduce your carbon and water footprints by 20-30% respectively.
Discover care so gentle it’s like flat-drying your most delicate garments. Dare to dry even your favourite 100% silk blouse, with complete confidence that it will retain its quality, shape and feel – with fewer creases than natural air drying too. It’s all possible with our tumble dryers with AbsoluteCare System®.
Modern washing machines give you outstanding results at low temperatures. This saves you money, is better on the environment and helps preserve your garments. A modern washing machine could save up to 80% more energy than one that's just 5 years old. So invest in today's technology and save money by washing at 30 degrees.
Your delicate pieces need gentle treatment to retain their timeless quality, however often you wear them. Our advanced washing machines with ÖKOMix Technology treat your favourite clothes to a more immersive clean, even at low temperatures. Extend their life with expert protection, for good-as-new clothes every time.
Small changes make big differences in preserving your garments. We go through clothes so fast nowadays. But keeping them for as long as your grandparents doesn't mean resorting to dated measures. More diligent purchases, tweaks to washing and new technology adds years to your clothes.
Superior tailoring and craftsmanship leads to longer lasting clothes. Good quality costs more, but you get what you pay for. Look out for natural, durable fibres like cotton and wool. Ensure stitches and seams are free of puckers and irregularities. And check buttons for loose threads. With this kind of quality your garment will stand the test of time. Any sign of sloppy stitching, leave it on the rack.
You can reduce the environmental impact of your clothes from the moment you walk into a store. On average, it takes 1kg of chemicals to produce 1kg of textiles. So look for garments made from organic textiles and renewable or recyclable materials. For more detail, our film, The Next Black explores sustainability in the textile industry.
Very few garments need to be washed after every wear. Overwashing is bad for the environment and won't keep your clothes looking their best. Wait until you can fill your machine. Fuller, fewer loads will save you energy and water - just like our OptiSense technology. This adjusts time and energy usage to the size of your load. So no overwashing, only the most efficient laundry from our machines.
Tumble dryer innovation is making the impossible possible. Only the AEG 8000 Series with AbsoluteCare® System offers bespoke protection for your clothes. Precisely controlled drum movements and temperature mean garments are dried gently, preserving their look and feel. From woollens and silks to high-performance outdoor gear, it's your complete fibre guardian.
As much as 95% of the textiles we throw away could be re-worn or recycled. The final stage in your garment's lifecycle doesn't have to be final. If it's in good shape, donate it to charity. Up-cycle it to give it a new lease of life. Or give it back to nature at a recycling station. Recycling reduces waste and it saves energy and water. Caring for your environment will never go out of fashion.
As technology advances, our laundry habits should too. Yet, we still wash and dry in an outdated way. This is harmful to our environment and our clothes. We're challenging several care labels because they're simply no longer valid. Here's how to wash and dry in the most caring way.
Temperature labels aren't a recommendation, they're a maximum. Most washes can be done at a lower temperature. This helps you protect the colours and fibres of your garments and save on your electricity bill. Our ÖKOMix Washing Machine gives you exceptional care at 30 degrees. The patented pre-mixing technology dissolves the detergent more quickly so it's activated at a lower temperature.
Regular washing machines don't get the best out of your detergent and fabric softener. Our ÖKOMix technology pre-mixes firstly the detergent, then the softener before they enter the drum. During the cycle, each mixture is evenly distributed throughout your load. This guarantees every fibre gets the best possible care. So you can trust that your delicates will feel cleaner, softer and better protected.
Forget what you've been told. Hand washing is not the gentlest way to clean a delicate garment. It's time and water consuming and stresses the fibres more than you'd think. Modern machines with wool and silk cycles have unique drum rotations and lower washing temperatures for the best care of your delicates.
Chemical dry cleaning is costly for you, the environment and the long term quality of your clothes. But it is avoidable. Modern laundry machines are gentle enough to launder many of your 'dry clean only' garments without the chemicals. AEG's Woolmark-approved washer dryers included. They can wash and dry your garments safely at much lower temperatures, even 'hand wash only' items too.
Save space, time and energy with ÖKOKombi Plus. It combines top-end washing and drying technology, so you can wash and dry even delicate items like wool. All while using up to 40% less energy and water than comparable machines. So your clothes always get the best care.
Now you know the best way to care more for your clothes. Your favourites deserve the best treatment because they're not just threads and fibres. They're a story. Your story. And by washing and drying them in modern laundry appliances, you are doing your bit for your clothes and the environment.
